Tutorial

Applying background color to alternating sections

Applying background color to alternating sections
Userlevel 4
Badge +3

In my last Community post, Sections and columns in the new editor, I explained how the new section and column layouts work.

In the new editor, you can now add sections with two columns. Columns can be vertically layered. Meaning, on the left hand side (for example) you can add a text block and a button block underneath it, while on the right side, an image block.

This format is great for showing and describing a new product or service. The button within the section directs the viewer to read more/purchase the product after reading about it and seeing the picture. This is a proven successful design, meaning formats like this receive high click rates. Sections can have background colors added to the entire section, so spacers are not needed anymore to ‘fill in’ the color.

 


2 replies

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Hey, thanks for this! Just curious on how it would look like on mobile? thanks!

Userlevel 7
Badge +60

Hey @zekediph,

To see how alternating section backgrounds would look, I would suggest toggling the editor from desktop to mobile. Doing so would allow you to edit how the same template would look on mobile devices. You can find this setting at the top of the editor:

Keep in mind this is not an exact true view of how the template would look when received by a recipient. Factors such as the device the recipient is using, the inbox provider, app or web view, etc. will play a role in how the email is rendered. 

David

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