Create a content calendar in Klaviyo

Create a content calendar in Klaviyo

Learn how to use the Klaviyo campaign calendar to streamline your content creation process.

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About this course

Looking for an effective tool to plan, schedule, and send your campaigns? In this course, you'll learn how to use the Klaviyo campaign calendar to streamline your content creation process, increase engagement, and improve the customer experience across your channels.

By the end of this course, you will be able to:

  • Define content calendars for ecommerce businesses.
  • Establish content pillars that align with specific business goals.
  • Target key segments to drive engagement.
  • Implement effective strategies to collect new subscribers.
  • Plan and schedule campaigns in the Klaviyo campaign calendar.
  • Improve the customer experience across multiple channels.

Take this course if:

  • You want to plan a content calendar in Klaviyo and learn strategies to coordinate major promotions across multiple channels.

    Prerequisite for this course:
  • You should know how to create segments, flows, campaigns, and forms in Klaviyo.
Your instructor:

Sharlyne Rios is a customer education specialist at Klaviyo with a background in education and creative content. Prior to Klaviyo, Sharlyne taught 6th grade math, worked with various non-profits, and traveled to 40+ countries. Outside of work, you can find her hiking a mountain or swimming in the ocean. Connect with Sharlyne on LinkedIn.

Curriculum22 min

  • Plan your content calendar
  • Set the foundation for your content calendar 3 min
  • Create content pillars that align with your goals 2 min
  • Identify your target audience 4 min
  • Knowledge check: Create a content calendar in Klaviyo 1 min
  • Build your content calendar
  • Use the Klaviyo campaign calendar 2 min
  • Create a campaign content calendar 4 min
  • Align your marketing content across multi-channels 3 min
  • Next steps
  • Final quiz: Create a content calendar in Klaviyo 1 min
  • Additional resources 1 min
  • Feedback 1 min

About this course

Looking for an effective tool to plan, schedule, and send your campaigns? In this course, you'll learn how to use the Klaviyo campaign calendar to streamline your content creation process, increase engagement, and improve the customer experience across your channels.

By the end of this course, you will be able to:

  • Define content calendars for ecommerce businesses.
  • Establish content pillars that align with specific business goals.
  • Target key segments to drive engagement.
  • Implement effective strategies to collect new subscribers.
  • Plan and schedule campaigns in the Klaviyo campaign calendar.
  • Improve the customer experience across multiple channels.

Take this course if:

  • You want to plan a content calendar in Klaviyo and learn strategies to coordinate major promotions across multiple channels.

    Prerequisite for this course:
  • You should know how to create segments, flows, campaigns, and forms in Klaviyo.
Your instructor:

Sharlyne Rios is a customer education specialist at Klaviyo with a background in education and creative content. Prior to Klaviyo, Sharlyne taught 6th grade math, worked with various non-profits, and traveled to 40+ countries. Outside of work, you can find her hiking a mountain or swimming in the ocean. Connect with Sharlyne on LinkedIn.

Curriculum22 min

  • Plan your content calendar
  • Set the foundation for your content calendar 3 min
  • Create content pillars that align with your goals 2 min
  • Identify your target audience 4 min
  • Knowledge check: Create a content calendar in Klaviyo 1 min
  • Build your content calendar
  • Use the Klaviyo campaign calendar 2 min
  • Create a campaign content calendar 4 min
  • Align your marketing content across multi-channels 3 min
  • Next steps
  • Final quiz: Create a content calendar in Klaviyo 1 min
  • Additional resources 1 min
  • Feedback 1 min